It started on the 2nd September 2016, when I decided to move my bow ties to their own shop. (They had previously lived on my previous & first shop, Pixie Bluebell).
Through this business I sell bow ties and enamel pins. Everything is designed by me, Charley Zollinger, including all my pins, stickers, and the fabric I use for my bow ties! I also hand make all the bow ties.
The name "Studio Chuffed" is a play on words - "Chuffed" is British slang, meaning "very pleased". However, "Chuff" is also a reference to my first cat, who ended up being called "Chuffchuff" since I couldn't pronounce "Mischief" (his first name) when I was little!
What's the story behind why you run a business?
My first business, Pixie Bluebell, actually started life as a school project in high school! When I was 15 I had to do a project for school, and I really liked Etsy at the time, so (with some financial help from my Dad) I started selling handmade hair bows on my first shop, Pixie Bluebell!
Over the course of the project it did surprisingly well, and I finished with the top grade in the subject. The project showed me how much I loved the whole design process, and seeing other people wearing my products made my day!
I carried on with Pixie Bluebell for a few years, selling a variety of new products including bow ties. The bow ties did well almost immediately, and I saw the potential for a new business to home my ever-growing range, and thus Studio Chuffed was opened! I juggled sixth form college and my businesses for a year, and over that period Studio Chuffed continued to grow. I loved the job so much that when I finished college I took the plunge and went full time!
It’s honestly my dream job and whilst it can be stressful, the process of designing fabrics and turning them into bow ties, or designing pins and stickers and seeing them as physical products, is what makes it fun! I also really enjoy the interaction with customers, and I still get a kick out of hearing their feedback and seeing my products used by others!
Who works at Studio Chuffed?
I’m a sole trader, so it’s mainly just me! I do all the designing, customer service, making, packaging, etc.
My partner Jonathan drops off my parcels at the post office most days, as well as giving me feedback on my designs and writing.
And then there’s my cats. I wouldn’t say they work here, but they give me more work to do if that counts!